CREATIVITY AND INNOVATION

Creativity is the generation of ideas that results in the improved efficiency or effectiveness of a business.

Innovation is the process by which entrepreneurs convert opportunity into marketable ideas.

                          sources of innovation ideas

TREND-society,technology
UNEXPECTED OCCURRENCES- unexpected success
INCONGRUITIES- overning  package delivery
PROCESS NEEDS- sugar making
 INDUSTRY AND MARKET CHANGES-health care industry
DEMOGRAPHIC CHANGES-rest home
PERCEPTUAL CHANGES-exercise 
KNOWLEDGE BASED CONCEPT- robotics, 

                           TYPES OF INNOVATION

INVENTION-airplanes

EXTENSION- facebook

DUPLICATION- personal computer

SYNTHESIS- Starbucks