Saturday, 1 December 2012
Sunday, 11 November 2012
FRANCHISE
Definition franchise?
This is an arrangement in which the owner of a trademark,
Trade name, or copyright has licensed others, to use it in selling goods or
services.
Who is a franchisee?
This is the purchaser of a franchise.
Who is a franchisor
This is the person that buys a franchise.
Definition
of a franchise. The existence of a franchise is a matter of definition, pure
and simple. Courts will find that a transaction is a "franchise" if
three elements are present: (1) the grant or licensing of a right to use a
trademark or trade name; (2) the payment of a "franchise fee" for the
use of the mark or name; and (3) some variant of a community of interest,
marketing plan, control, or assistance.
Advantages of Franchise
1 Training and Guidance
2 Proven Track Record
3 Brand-name Appeal
4 Financial Assistance
— Examples
of Franchise outside Nigeria
Subway
EXAMPLE OF FRANCHISE IN NIGERIA
Tetrazzini
Saturday, 3 November 2012
CREATIVITY AND INNOVATION
Creativity is the generation of ideas that results in the improved efficiency or effectiveness of a business.Innovation is the process by which entrepreneurs convert opportunity into marketable ideas.
sources of innovation ideas
TREND-society,technologyUNEXPECTED OCCURRENCES- unexpected success
INCONGRUITIES- overning package delivery
PROCESS NEEDS- sugar making
INDUSTRY AND MARKET CHANGES-health care industry
DEMOGRAPHIC CHANGES-rest home
PERCEPTUAL CHANGES-exercise
KNOWLEDGE BASED CONCEPT- robotics,
TYPES OF INNOVATION
INVENTION-airplanes
EXTENSION- facebook
DUPLICATION- personal computer
SYNTHESIS- Starbucks
Saturday, 27 October 2012
Social Entrepreneur
This can be defined as a process begin with a social opportunity that is translated into an enterprise.Social entrepreneur is a person of a people who found an organization or initiation engaged in social entrepreneurship.Social entrepreneur applies to social problem solving traditional, private sector entrepreneur focus on innovation risk taking and large scale transformation. Social entrepreneurs also referred to as public entrepreneur civic entrepreneur social entrepreneur. example
- Age: 34
- Headquarters: Boston
- 2010 budget: $7 million
Profile
Getting healthy isn't just about pills and doctors—lots of sick poor people can't really get well unless they also address basic issues, like having enough food, getting someone to watch the kids or turning the heat back on. That's where Health Leads comes in. The program's 1,000 or so volunteers (all college undergrads) work with hospitals and clinics to help patients navigate language barriers and the bureaucratic jungle to get the services they need.
Wednesday, 26 September 2012
INTRAPRENEURSHIP
What is Intrapreneurship?: Intrapreneurship is the practice of entrepreneurship by employees within an organization.Difference between an entrepreneur and an intrapreneur:
An entrepreneur takes substantial risk in being the owner and operator of a business with expectations of financial profit and other rewards that the business may generate. On the contrary, an intrapreneur is an individual employed by an organization for remuneration, which is based on the financial success of the unit he is responsible for. Intrapreneurs share the same traits as entrepreneurs such as conviction, zeal and insight. As the intrapreneur continues to expresses his ideas vigorously, it will reveal the gap between the philosophy of the organization and the employee. If the organization supports him in pursuing his ideas, he succeeds. If not, he is likely to leave the organization and set up his own business.
Example of intrapreneurship: A classic case of intrapreneurs is that of the founders of Adobe, John Warnock and Charles Geschke. They both were employees of Xerox. As employees of Xerox, they were frustrated because their new product ideas were not encouraged. They quit Xerox in the early 1980s to begin their own business. Currently, Adobe has an annual turnover of over $3 billion.
Examples of Intrapreneurs:
A lot of companies are known for their efforts towards nurturing their in-house talents to promote innovation. The prominent among them is “Skunk Works” group at Lockheed Martin. This group formed in 1943 to build P-80 fighter jets. Kelly Johnson was the director of the project, a person who gave “14 rules of intrapreneurship”.
At “3M” employees could spend their 15% time working on the projects they like for the betterment of the company. On the initial success of the project, 3M even funds it for further development.
Genesis Grant is another 3M intrapreneurial program which finances projects that might not end up getting funds through normal channels. Genesis Grant offers $85,000 to these innovators to carry forward their projects
.
Robbie Bach, J Allard and team’s XBOX might not have been feasible without the Microsoft’s money and infrastructure. The project required 100s of millions and quality talent to make the product.
Monday, 24 September 2012
Tuesday, 18 September 2012
ENTREPRENEUR
ENTREPRENEUR
meaning-Entrepreneur is derived from a french word entreprendre, meaning to undertake.The entrepreneur is one who undertakes risks to organize manage, and assume the risk of the business
THREE MYTH ABOUT ENTREPRENEURS
1)Entrepreneurs are born,not made
Entrepreneur traits and characteristics may be acquired through structured learning.
2)Entrepreneurs are doers,not thinkers
Frequent thinking planning, innovation, creativity and risk behavior are needed.
3)All entrepreneur need is luck.
Successful entrepreneurs assume responsibility for success and failure. They downplay the role of luck in the success and failure.
Tuesday, 11 September 2012
ENTREPRENEURSHIP
Entrepreneurship is the act of being an entrepreneur or "one who undertakes innovations, finance and business acumen in an effort to transform innovations into economic goods". This may result in new organizations or may be part of revitalizing mature organizations in response to a perceived opportunity. The most obvious form of entrepreneurship is that of starting new businesses (referred as Startup Company); however, in recent years, the term has been extended to include social and political forms of entrepreneurial activity. When entrepreneurship is describing activities within a firm or large organization it is referred to as intra-preneurship and may include corporate venturing, when large entities spin-off organizations.
Subscribe to:
Posts (Atom)